Writing | Media Relations | Marketing | Grant Writing
Social Media
I was the social media coordinator during the 2011 Cares for Kids Radiothon, benefiting GHS Children’s Medical Center. Over three days, I posted videos, photos and ongoing commentary of the event, which welcomed patients, families and special guests sharing their personal stories of the impact of our local children’s hospital. I managed posts on the Facebook pages of Georgia Health Sciences Medical Center, Georgia Health Sciences Children’s Medical Center and MCGHealth Children’s Medical Center, as well as related Twitter feeds. More than 100 new fans were collected during this time, and post views, feedback, check-ins and mentions all increased by at least 200 percent and up to 600 percent.
Advocacy
As media relations consultant and later campaign director for BreathEasy Augusta, a grassroots organization in Augusta-Richmond County, I was part of the team that successfully advocated for the passage of the county’s first-ever smoke free ordinance, which went into effect on Jan. 1, 2019. I spoke in front of the Augusta-Richmond County Commission, garnered volunteer support, handled public relations and marketing, managed its website and launched its Facebook page as the organization’s primary method of mobilizing public support.
Compelling Copy
Your Way Home Team
I wrote compelling copy to fit the personality and showcase the expertise of this leading realty company, under agency direction.
Augusta Marriott at the Convention Center
Working closely with the Augusta Marriott Vice President, I developed a storyboard and wrote copy for an 8-page advertorial insert celebrating the Augusta Marriott’s 20th anniversary.
Georgia Regents Medical Center
Serving as a writer for the marketing team, I conducted physician and patient interviews for a 68-page Neuroscience Annual Report, serving as primary collateral for physician referrals throughout the region.
I have worked closely with physicians in multiple service lines to write updated web copy for Orthopedics, Urogynecology, Radiology and more.
I’m also the writer for several publications for consumers and referring physicians, including Your Health Today and Vision.
Georgia Health Sciences
As communications lead for the fund-raising office, I worked closely with our in-house designer to develop copy and manage production of materials for our employee campaign and campaign viewbook. I’ve also worked with the marketing and communications office to develop copy for Georgia Kids First, the magazine of the Georgia Health Sciences Children’s Medical Center.
Walton Rehabilitation Health System
As marketing lead, I worked closely with our agency to develop copy for a new advertising campaign focusing on Walton’s role in assisting persons with disabilities to get “on the road” to recovery. The campaign included outdoor, print (magazine and newspaper) and radio ads.
Tying into our campaign, I wrote and art directed our Annual Report to the Community to coincide with the campaign launch.
In addition, I wrote and developed tight web content for the Programs and Services sections of Walton Rehabilitation Health System’s consumer site, in order to more accurately describe Walton’s wide range of services.
I launched Walton Rehabilitation Health System’s Facebook page, aimed at developing community support and awareness of Walton’s fund-raising events and mission as the only rehabilitation health system in the area.
Walton Foundation for Independence
The Walton Foundation for Independence became an independent entity in 2013. Working with management, I wrote and oversaw the design of a new website focusing on the foundation’s new mission. Launched in January 2014, the website communicates the foundation’s purpose, activities and role as the only nonprofit foundation supporting persons with disabilities in the CSRA. I also launched the foundation’s Facebook page to communicate its new mission and renewed focus on sports and leisure, housing and assistance to create an inclusive lifestyle for persons with disabilities in the CSRA.
Cord Blood Services
As marketing/communications lead, I worked with freelance designers and other vendors to write, art direct and produce a brochure, booklet with pocket, DVD, box, website and print advertising (outdoor, magazine and newspaper) to promote a new service within the region.
I also led the planning committee that launched Babypalooza, an event for pregnant mothers and guests focusing on education, entertainment and everything baby.
